Switching from WatchTrack?
Same Industry Built Differently
Elefta is the modern platform built specifically for watch dealers, by watch dealers with firsthand experience, made for how the industry actually works.
One app, full functionality
Manage your entire business from your phone, with the exact same tools you'd use at your desk every day.
Custom tagging system
Organize tags the way your business actually runs, not a rigid, one-size-fits-all list behind a QR code.
Fast, fluid invoicing
Adjust your pricing right in the flow of building your invoice, without leaving that page or your place.
Custom eBay descriptions
Set your own listing template once and every eBay post uses it automatically without manual rewriting.
A deep, capable web platform
Built to handle everything your business needs, from inventory to invoicing to marketplace listings too.
Genuinely easy to use
Intuitive right from your first login, no manual required, no learning curve, no wasted onboarding time.
Fully customizable
Tailor your tagging, workflows, and inventory fields to match how your business already runs day to day.
Real WhatsApp sharing
Send listings, images, and every little detail directly through WhatsApp, without switching apps at all.
Reference number database
Elefta's own reference database covers over 12,000 watch models for instant, accurate autofill on entry.
We handle data migration
Our White Glove team takes your existing export, reorganizes it, and uploads it all to your new account.
Jewelry, handbags & more
Manage more than just watches: a single platform for your entire jewelry, handbags, and accessory lines.
QuickBooks Sync
Automatically sync customers, invoices, and payments with QuickBooks without manual entries.
Done in 48 hours48 Hours
Dedicated specialistDedicated Pro
Included in 30-day trial
Step 1
Book a call
Tell us about your business and current WatchTrack setup. No pressure, no commitment, just a quick, honest conversation.
Tell us about your business and current setup, no pressure at all.
Step 2
Data export
Our team walks you through pulling everything out of WatchTrack, start to finish, so nothing gets left behind at all.
We walk you through exporting everything so nothing gets left behind.
Step 3
You start selling
Reorganized, customized, and uploaded for you, typically over a single weekend, so there is zero disruption to your business.
Reorganized and uploaded for you in a weekend, zero disruption.